Hip Urban Girl: The End Of An Era

17th January 2017

HipUrbanGirl The End

It’s a bittersweet day for me because we just wrote our last post on my other blog.

Some of you may know me from Hip Urban Girl. HUG produced over 2400 valuable and fun posts. No doubt it represented a very carefree time in my life when I was thriving in my career, had a large social network and the freedom to jet set around the world.

I started writing 6 years ago and haven’t stopped.

Not to say I don’t know how to have a good time anymore and have morphed into a dinosaur overnight (hey, I’m a still a hip + urban mom!) but priorities shift as you  begin decluttering and ‘editing’ life.

The next chapter…

The last 6 years have brought some of the greatest changes in my life.

Marriage. Different jobs. Starting an ad agency. Becoming a Mother in 2013!

Inevitably I’ve changed and so has my brand.

Meanwhile Lisa, the other half of HUG also moved to Portland, OR and has created her own stories.

Wendy 2017 City Refinery

So it is only natural that our content evolves with us. It feels right and there is no better time than now to close one chapter and open a new one.

City Refinery is a lifestyle website filled with things I love, inspiration and organized chaos.


While I still consider myself a foodie and will always appreciate the little luxuries in life, I also feel compelled to start sharing more personal stories and advice because life happens to all of us right?!

I’ve introduced a Motivation + Career column, and created “The Get Sh!T Done Guide” to help you be at your productive best. #ToddlerTuesdays spotlights my darling son and mom adventures. And heck, I’m even going to get nostalgic with a little #TBT and repost some oldies but goodies from the HUG site!

Onwards and Upwards.

I’m really excited to share my shiny new site with you! I want it to be thought-provoking and your go-to place to learn, dream and lol with me.

Thanks to all the HUG readers, contributors, agencies and brands that have grown up with me. I hope you’ll join me in 2.0. It’s the end of an era and the beginning of another epic one!

Xo Wendy


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2 thoughts on “Hip Urban Girl: The End Of An Era

  1. Laurie Marcy

    Well done Wendy! I love the Name, City Refinery, it really reflects your new direction! Congratulations and best wishes! I know I will follow you!


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