Amira and I go way back. Rewind to 2010 when we used to meet over coffees + cocktails to talk about boys and dream about starting our own businesses. She’s become my little sister and it’s been incredible watching her grow in her career and life. Always putting on a brave face and big smile, she may be little but expect big things from her! Meet Amira de Vera, #GirlBoss and (drumroll…) Founder of Project Four PR.
What’s a day in the life of Amira de Vera like?
This is a bit of a cliché PR answer but no days are really typical for me. I have some days where I am sitting at my desk from 9am till late at night working and then there are some days where I am running from meeting to meeting or accompanying clients to a media interview or photo shoot. One thing that you can find typical and consistent about my daily routine is that I like to insert a one-hour workout in there, regardless of how busy I am. I always, always make time to work out!
You have been talking about starting your own agency since we met and you finally did it. Congrats! Tell us about Project Four PR.
I know! It’s so crazy to think that what I merely dreamed about is now an actual reality!!
Project Four PR is a Sports and Entertainment Public Relations and Management Firm representing some of the country’s top talents in the film, television, sports, music and lifestyle industries. We specialize in personal publicity and management services which includes media relations, brand endorsements, charitable partnerships, red carpet attendance, and digital strategies. Essentially, we turn people into household names.
I have always been passionate about the entertainment and sports industry, particularly in the talents that make it up. Personal publicity always came natural to me and there is nothing more rewarding than seeing your clients blossom and grow into their career. Watching other people live their dream and accomplish their highest vision is why I do what I do.